What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

Video Transcript

It's just too much. Did you know that there are over 15 billion web pages? To make sense of it all, we need to pluck out the best pages and save them for later.

We have choices. We could bookmark or add to favorites in our web browser. Nah, it quickly becomes messy. Plus, these bookmarks are tied to only one computer. This is the old way.

There's a new way that doesn't use a browser. It uses a website. This is called a social bookmarking site, and the one we'll use today is called Delicious. It makes bookmarking more useful and fun.

We'll focus on three things: How to get started with bookmarking, how bookmarks are organized by tags, and why this kind of bookmarking is social.

First, go to delicious.com to sign up for a free account. While you're signing up, you'll see an easy way to add a couple of buttons to your browser. These are important. The Tag button is how you'll add new bookmarks to the website. On any website, you can click Tag to save that site as a delicious bookmark. Easy!

Consider this example, you are a teacher who often uses the web to find math lessons for 8th graders. You're overwhelmed by all the sites. There are just too many to remember. Using delicious, remembering sites is as easy as tagging them. Here's one. Oh nice, perfect.

Here's what happens when you tag a site: a new window opens and asks for more information. You can add keywords or tags that describe the site. These will help you find bookmarks later. You might tag this site, algebra, bestof, tutorial, math, and homework, then click save to save it on the delicious website.

When you save a page like this, two things happen. First, the site is saved with all your other bookmarks on delicious.com. Second, the tags are saved in a list of all your tags. You just repeat this process for every site you want to save. This is bookmarking.

Let's fast forward two months to make our second point: Why tags are so important. Let's say you now have a hundred bookmarked sites. Chaos, right? Well, since your added tags, you have a way to sort the bookmarks by the tags you assigned.

To find all your sites about algebra, you click the algebra tag, and voila, one hundred becomes three. All your bookmarks are now more findable thanks to tags. But that's only part of the fun. Now, let's look at the social part of bookmarking to make our third point.

Think about your fellow teachers. Couldn't they benefit from seeing your bookmarks? Well, they can. Delicious bookmarks are public. This means your friends and peers can see your bookmarks and use your tags just like you. That's why this is called social bookmarking. Your bookmarks can benefit other people.

Think about it this way. You start bookmarking algebra sites, and your peers can see the interesting sites you find. Then, they start bookmarking too. Within a few weeks, a group of teachers are all bookmarking their favorite math websites, and because they're all public, everyone discovers new and relevant material.

Together you create a network that produces a steady stream of interesting and useful websites, all organized by tags on the delicious website. The lesson is that social bookmarking sites take a world of chaos and make it orderly.

Remember there are three steps to get started. First go to delicious.com to sign up and add the buttons to your browser. Second, start bookmarking sites with tags. And third, be social. Notice how useful and fun other people's bookmarks can be.

What it teaches

This video introduces the basics of bookmarking services like Delicious.com. The video uses an example of teachers using Social Bookmarking to share links to useful websites, including:

  • The difference between online and offline bookmarks
  • How to use a bookmarking website
  • An introduction to organizing bookmarks with tags
  • The value of sharing bookmarks with others

Features of Common Craft Membership

We wrote the book on explanation.

Learn More

 

Who uses Common Craft?

Businesses and schools, large and small, in over 50 countries enlighten and motivate with Common Craft explanations.

Explainer Network Image

Common Craft Custom Videos

We can help you get a custom video that explains your product or service. 

Contact Us

 

Question Graphic

Still have questions?

Go to FAQAsk Common Craft

Get new video alerts by email!