What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Upcoming Speaking Engagements

I'll be speaking at a couple of awesome educational events in early December.  Here are the details...

I'll be one of the Rapid Fire presenters at the Big Ideas Fest at Half Moon Bay, CA, December 4-7. Details from the website:

3 days of innovation and inspiration, 16 Speakers, 4 hands-on Action Collab sessions, and numerous opportunities to network with fellow education mavericks and change agents. All of that, plus an entire Pacific Ocean coastline on which to marvel.


Also, I'll be the keynote speaker for the Western Regional Computer Advisory Committee's 2011 Symposium, in London Ontario on December 8th, 2011. The symposium brings together teachers, principals and administrators in Western Ontario, Canada. From the website:

Symposium is all about ideas.  The keynote and breakout sessions are carefully selected by the organization committee.  There is no "call for proposals"; all of the keynotes and sessions are selected specially for the message that they will deliver.  The message is timely and contemporary with the goal being to inform all of the school districts at the same time.  Regularly, the audience is filled with over 400 directors, superintendents, principals, and technology leaders.

I hope we'll see you at one of these events!