What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

The Times They Are A'Changin

I've been planning something since January of this year and I'm really excited that it's about to come to fruition. In fact, I can barely contain myself. I'm going to be evasive for now, but it's something that represents the biggest adventure of my life so far, personally and professionally.

In a week or two, I'll start talking specifics and my goal in writing this is to fire off a warning shot to say that things are changing here at Common Craft headquarters. In fact, I think it's safe to say that this blog has a little over 2 months before it goes into hibernation.

The key point for now is that I want you to stay tuned because I'm about to have a whole lot of new things to talk about. It'll be fun, I promise. :)

For the few people that know what I'm talking about- please NO SPOILERS.