What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Teens Are Using the Web more than TV

Study: Internet tops TV in battle for teens' time

I have a couple of nephews that have grown up wired. They've been using instant messaging for years and now one of them is planning to start a photo blog.

If you think online communication/social software is growing now- wait until these kids start making business decisions.

I thought this quote from a teen was key:

She doesn't have cable TV, but if she did, ''pretty soon I'd just get bored of it,'' she says. On the Internet, ''you can actually interact with it. TV, you can't really do anything but watch.''

Via: Up2Speed