What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Speaking at the Training Magazine Conference

I'm excited to be one of the keynote speakers at the Training Magazine Conference and Expo.  The event is in Atlanta, Georgia on February 13-14th.  The event is set up to have multiple, short keynotes over the course of the conference and my talk will focus on the "Art of Explanation". Here's the description:


While technology increases connectivity, connectivity increases complexity. The time between decisions is shrinking and the scale of information around each decision is exploding. How do we craft explanations when faced with this dual challenge? How do we make sense of complex issues in the shortest time possible? Learn a breakthrough approach for crafting explanations that people get, and act upon the first time out. See how an explanation can move someone from disinterest to motivation and even excitement. Lee LeFever, renowned for building short, creative video explanations, will share what he’s learned about the key elements of great explanations.

I hope to see you there!