What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Site Note: Please Prove You Are Human

As Darren would say, this is a boring site note.  I have finally turned on Captcha for comments to blog posts.  This means that, in order to post a comment, you'll have to answer a simple question to prove you are human. I have a feeling you'll pass the test with flying colors.

More than anything, I want to know if you have any problems with the system. Thanks.

Updated: I'm testing a new system that I can't discuss right now (it's in private beta).  This means that you may not see the captcha question as described above.