What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Putting the NW in SXSW


We've made it to Austin safely and ready for our first South-by-Southwest experience. Looking forward to seeing old friends, meeting new ones and meeting old friends that I've never actually met in person. This should be a few days of fun.

We're both so bummed that we're going to miss the SXNW party that is sponsored by our good friends at Blue Flavor in Seattle as well as Bryght and Rain City Studios in Vancouver, BC. We are leaving Austin on Monday for the Community 2.0 conference. That party would have been a highlight I'm sure. Great Northwest Represent!

SXSW is going to be Twitter's coming out party - the buzz is amazing. I'll be very curious to see how it all works. I hope that people will consider using direct messages instead of "@" messages. Add me? :-)