What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Online Business Basics

The Small Business Blog pointed me to an article that's about "Three Traits of Successful Websites.

Since "success" is so subjective, I'd clarify this by saying that the article is about small commerce sites and what successful site owners have in common. While the themes are nothing revolutionary, I think they are certainly applicable and based on reality. They are:

 

  • Get started- even if it's not perfect
  • Focus on your niche
  • Model Success

     

    With all the high-brow analysis out there, I think it's good to remember the folks who are just getting started with the Internet and make sure the can get started on the right foot- they may be the innovators that we come to respect one day.