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Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

The Machine is Us/ing Us - Video by Michael Wesch

I think this is a great example of how video changes the way that we can describe a complex and conceptual idea, in this case, the evolution of the Web. It sounds so simple, but that's what excites me so - video is not text, it's a format that provides completely new opportunities for us to communicate on the Web.

This wonderfully produced video is by Michael Wesch, Assistant professor of Cultural Anthropology, Kansas State University. It's a tad too geeky in my opinion, but still a nice piece.