What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Going to Gnomedex and/or BlogWorld Expo?

I'm heading to a couple of tech conferences this Fall and I'd love to meet you there. 

Gnomedex - Seattle, August 21-23

Nerds of all types converge on Seattle for Chris Pirillo's annual conference. This will be my 3rd one and it rarely disappoints.   If you're headed to Seattle, or in Seattle and going to the conference, let me know.


Blog World Expo - Las Vegas, September 20-21

Blog World Featured Speaker

This appears to be a big event.  I'm fortunate to be particpating in a panel discussion called "Avoiding Disaster: How Not to Use Social Media" on Sunday, 3-4 PM. My fellow panelists will be Patrick O'Keefe (our faithful organizer who runs the iFroggy Network and author of "Managing Online Forums "), Problogger Darren Rowse and Jason Falls from Social Media Explorer. Here's the conference schedule.

If you're headed to either of these events, I'd love to meet you there.