What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

New Weblog: Amy Jo Kim

musings of a social architect

I just wanted to send a quick shout-out to promote a new blogger- Amy Jo Kim.

She wrote Community Building on the Web one of the standard books on the subject - and one that helped me immensely.

Recently she was the VP of Social Architecture at There.com. I had the chance to have dinner with her and others at the online community summit and I'm glad to see she's taken the weblog leap.

From what I can tell, she just getting started, so I'm hoping a little promotion will help her keep blogging- I, for one, want to hear what she has to say.