What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

New Video: Credit Card Responsibility

Credit Card Responsibility
 
This video tells the stories of Lucia and Marlon, who demonstrate valuable lessons in using credit cards. One learns to save money by paying off their balance every month while the other encounters the hard lessons of being delinquent on payments. It teaches:
  • Why credit cards exist 
  • How interest works in credit card accounts
  • How to use credit cards responsibly and avoid paying interest
  • What happens when payments aren’t made
  • How a poor credit rating can impact options in the future
 
This video is part of our "Money" series and is meant to help educators introduce the basics of financial responsibility.