What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

The New Common Craft

After 3+ years, Common Craft has a new design and a new platform (Drupal) - Yay! We hope you like it, we sure do.

Please kick the tires and give it a test drive while it's still got that showroom sheen. I'm sure there are some kinks to work out of the system and we'd really appreciate it if you'd let us know so we can fix 'em. Just leave a comment below. Any feedback is welcome.

Over the next little while we'll be tweaking things and posting some content that will represent where Common Craft is headed. Until then, I hope we'll hear from you.