What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

My Personal Life Stream on Tumblr

For a while now I've been fascinated by the idea of creating a single place (other than Facebook) that brings together all the things I do on the Web. That is why I created the zeitgeist page here on Common Craft - to have that single place to bring it together. At the same time, I've had a blog at leelefever.com that has become a pain to keep updated - I needed a replacement.

Recently I discovered Tumblr, which is a super-simple and lightweight way to have a blog with a minimum of effort.

Here's the deal. I blog here, I put photos on Flickr, I put videos on You Tube and updates Twitter, the list goes on. Anyway, Tumblr takes the RSS feeds from these sources and turns them into blog posts. This was a perfect replacement for my old blog - it is always updated.

Further, Tumblr makes it super-simple for me to add a new photo, video, quote, blog post, or whatever, via a handy-dandy bookmarklet. It's fast.

The Tumblr posts don't allow comments and there are only a handful of features, but they appear to be the right ones.

So, I've redirected leelefever.com to leelefever.tumblr.com - which will provide a constant flow of Lee-related bloggified fun from this point forward.