What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Managing Online Forums - A New Book By Patrick O'Keefe

Patrick and I go way back in web terms, but met for the first time this year at SXSW. We've always connected around managing online communities - something we were both doing back in 2000 or so.  That was when Patrick was teenager.  Since that time he's grown his iFroggy Network of community sites and gone through just about everything you can imagine in terms of managing discussion boards.

Patrick recently put these experiences into a new book called Managing Online Forums - "everything you need to know to create and run successful community discussion boards."  

I think the timing for this book is great.  With so much emphasis on Social Media, a lot of people are jumping into the fray and discovering that managing people in a community setting isn't easy.  I think Patrick's done a great job of getting to the real, practical issues and questions that arise and how to deal with them responsibly. You can find out more at ManagingOnlineForums.com.

Congrats on getting the book out Patrick! Nice work!