What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Introducing a New Podcast: The Clue Unit

Clue Unit.gif

It's my distinct pleasure to announce the appearance of a new podcast on the web. We are a group of three who share an interest in online communities in the context of business, plus all things related (and perhaps the occasional tangent).

I am joined by two talented and experienced fellows:

In our first show we focused on reputation systems, Joost and issues that businesses are facing in manipulating or remixing user generated content. (Listen to it now)

Our home is ClueUnit.com where you can listen the latest show, subscribe to our RSS feed and check out the show notes.