What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Introducing the New CommonCraft.com

A few months back, we made re-thinking our web site a top priority. We needed a better way to organize, display and sell our videos. At the same time, we saw an opportunity for our website to feel like a Common Craft video. Today is the official launch of the new CommonCraft.com and we can barely contain ourselves.

The New CommonCraft.com

A few things:

1. We need your help. As with anything new, bugs, typos, and issues of all sorts are expected. Please contact us, or leave a comment here if you see anything out of place, or have feedback of any sort.

2. We're using a video player that may require you to upgrade to Flash 10 (the technology that makes sure the videos load fast, etc.). Please let us know your experience with watching the videos.

3. Ten of our videos can now be viewed and purchased with audio in 5 languages, including English. If you're bi-lingual, we would love it if you could watch the videos and let us know what feedback you have.

4. We now offer a newsletter service called "Common Craft Video Updates." If you sign up, we'll send you a short email each time we publish a new video. We don't expect to send more then two per month. You can always sign up at the bottom of every page.

Overall, I hope you'll take a look at the site. It's truly a new way for us to present our work and business - something of which we're very proud (but not too proud to hear feedback!)

We'll talk more about them later, but we worked with two small companies to make it happen. Jay and Anastasia at Juxtaprose helped us re-imagine the site's design and structure while Lyal, Alexa and Vince at Outcome3 turned that design into a incredibly manageable, SEO friendly and purpose-built Drupal site. I can't say enough about the hard work and integrity of these folks - both companies are class-acts.