NevOn: An open conversation with Michael Wiley of General Motors
Neville Hobson and Shel Holtz interviewed Michael Wiley, Director New Media, GM Communications, at General Motors. Michael is responsible for the GM Fast Lane Blog.
Here is my favorite quote about the blog from the conversation:
We've been wanting to create this direct line of communication so that our various stakeholders aren't going to message boards to talk about us - they have an opportunity to come and talk directly to us. We're big into getting feedback from our customers, employees and others, taking their comments to become a better company and develop better products. We're really getting some excellent feedback. Just about every discussion we have on the FastLane blog, we've had an excellent dialog.
In addition, Michael said that the head of corporate communications at GM just started an internal blog on the Intranet. I've heard these called "Dark Blogs".
I think it's safe to say that GM is getting it, Cluetrain style. This was great to hear from someone at GM- you should really check out the interview. I'm impressed.
This was part of a bi-weekly series of podcasts called The Hobson and Holtz Report. The show notes and RSS feed for the podcast are here.
I was honored to be mentioned by Neville for what I wrote on this post.
Wow, my first podcast reference, that I know of. I know of something similar coming soon, stay tuned...