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We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

I Think This Internet Thing is for Real

Last night Sachiko and I were talking about monthly bills and what we could do without.

Cable/Satellite? Perhaps gladly.
Land line? Not a problem.
Cell phones? We could live.

Internet access? Never.

It was funny to me to think of the resources I grew up using and how, just over 7-8 years, Internet access has become one of the absolute must-haves. I could not imagine a world without it. Actually, I can barely imagine a world without wireless high speed access.