What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Help Us Speak at SXSW

It seems like a long way off, but South-by-Southwest Interactive (SXSWi) is just around the corner (March 2009).  At the moment, the public is voting on what speaking panels should be accepted for the event.  When the voting finishes (August 29, 2008) the SXSW staff will consider the results of the voting when deciding what panels will be picked.

I say all this because I hope you'll vote for our panel. :) Here are the details:

Shift Happens: Moving from Words to Pictures

Description: People are hardwired for visualization yet we rely significantly on text. Most games, graphic novels, magazines, interfaces, IKEA instructions, and many other forms of communication take advantage of people’s natural visual thinking ability. Panelists will discuss how to leverage visual techniques to improve your games, websites, movies, communications, or presentations.

My fellow panelists include Dan Roam, author of The Back of the Napkin, Dave Grey, Founder and Chairman of Xplane and two Austin, Texas natives Sunni Brown and Marilyn Martin.  I'm so honored to be a part of this group. Thanks to Tom Crawford as VizThink for getting the ball rolling.

We'd love to have your vote, pretty please?