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We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Family Guy Blog

Chris pointed me to the Family Guy Blog and my first thought was, oh man, this may suck. The Family Guy is such a clever and painfully funny show, I had low expectations for how it would translate to the blog world. Would it be Stewie's character? Would it be another crappy character blog?

From what I've seen so far, they've done it right. I'm impressed. In Channel 9 fashion, the blog offers a view into the production of the show and the people behind it. It has RSS, comments and all.

Check out the very first post:

Welcome, If you’ve come to this website, you probably were hoping for a welcome message from Seth MacFarlane. Unfortunately, Seth is busy right now working with the animators to determine the proper color of vomit for an upcoming episode. As one of the executive producers, the people who put this website together have convinced themselves that me welcoming you will somehow be exciting, but we all know you all find this disappointing, so, in the fine tradition of the internet, we decided to give you something to complain about right off the bat.

Ahhh, how refreshing. A real person with a real sense of humor.

If you are thinking about a blog for your business, take a look at this blog. It's much less about the "product" and much more about the people that make it. Enable the people behind the product to tell their stories and you'll be on the road to building relationships. That's what blogs are for, if you ask me.