DeathMatch: Bad, Bad Leroy Blog vs. Mean Mr. Message Board

By leelefever on June 7, 2005 - 9:46am.

deathmatch.gif

Here we are at the Web 2.0 Virtual Games and next up we have a fight to the death between the veteran collaboration tool, Mean Mr. Message Board and the upstart Bad Bad, Leroy Blog. This will be one for the record books folks…

Before the action, let’s take a look at how these contenders got to this point…

Mean Mr. Message Board has been around the block more than a few times. He traces his lineage to the very beginning of the virtual world, where he first enabled virtual collaboration. This experience has made him a standard, with a very wide fan base. Some say he’s outmoded and commoditized to the point that he’s not effective. To get here, he battled Wild Wacky Wiki and Long John Listserv.

Bad Bad Leroy blog is hot-hot-hot these days with rapidly growing fan base. A relative rookie, the Leroy blog brings with him young talent and a deep selection of tools in his corner. Some say Leroy blog is overrated and we’ll see his bubble burst soon. To get here, he went head-to-head with Evil Email Newsletter and the formidable Dirty, Dirty Diary. This will be a test for the upstart.

Here we go… DING DING

Message board is clearly trying to dominate early by intimidating Leroy blog with his throngs of dedicated users. Group voice is his real advantage- you never know when a member is going to come in with a powerful blow. With so many authors, the Message Board corner is wide with experience.

In talking to Leroy blog before the match, he sees the broad experience of the Message Board as a weakness he can exploit. We’re seeing that strategy come to life now as Leroy puts a laser like focus on his ability to look deeply into a single person’s world. He’s betting that his power lies in the ability to have access to the inner thoughts of individuals.

Mean Mr. Message Board is looking strong in the early rounds. Before the match, he was convinced that the Leroy Blog’s biggest weakness is a reliance on one person. He stated “Give me a break, you can’t even have a discussion with the blog, how can anyone learn? Comments are silly and superfluous”. He’s pulling out the big guns now and showing the blog what a threaded discussion looks like.

Oh man! The point counter-point structure of the message board has the blog looking weak. It’s looking bad for Leroy Blog; the message board’s ability to bring out group knowledge is looking insurmountable.

What’s this? Leroy Blog seems to have a second wind! We might be seeing something here…

In these late rounds, Leroy blog is showing new strength. Can you see that look in his eye? He is focused like I’ve never seen before. You can see that he’s relying on his ability to dig deep, focus and really take control of the match.

Did you see who was in his corner between rounds? I saw RSS, Technorati, PubSub, Feedster, Blogpulse and other blogs all helping him rally. I really think this is going to get tough for Mean Mr. message Board.

I was right, Message Board is looking a little confused. Because he relies on a group for direction, he’s losing focus. The message board is becoming a little scattered. He can’t seem to focus on the match because the users all have a say and they are sending conflicting messages. He really needs focus here.

Bad Bad Leroy Blog is getting power from somewhere- this is quite a comeback. He has really taken control. I just received word from the Leroy’s corner that he’s about to drop a bomb that will finish off the message board, this will be interesting…

Oh uh, Leroy has Mr. Message Board on the ropes, this doesn’t look good. He’s really wailing on him with a combination of his focus and some thing new. Unexpectedly, it’s something simple but powerful- he’s relying on simple hyperlinks from other blogs. Is this his secret weapon?

Wow, these links ARE the secret weapon. They are enabling Leroy Blog to draw power from other blogs and making it possible to have conversations in new ways. The message board’s conversations are suddenly looking a little limited. It’s like the message board conversations can’t get visibility or power on an Internet-wide scale.

OK, here we are in the final round and the Bad, Bad Leroy Blog is looking tougher than ever. Mean Mr. Message Board has come out swinging, but it’s the same strategy he’s had all night- reliance on a group. Meanwhile it looks like Leroy blog is about to…

Wait- what’s this? It’s over! It’s OVER! Bad Bad Leroy Blog has defeated Mean Mr. Message Board in the final round.

In the post-fight interview, here is what LeRoy Blog had to say:

He’s a tough competitor and I have a ton of respect for Mr. Message Board. He has a lot going for him and he’ll always be around, especially supporting customers. He taught me a lot of what I know. When it really came down to it though, it was a combination of things that helped me win.

First, it was the ability to focus and control the events. Then, it was open orientation and links to other blogs that helped me gain power in the late rounds. Mr. Message Board has a great set of users, but it’s a closed resource. I was able to draw power from the whole blog world; from people I don’t know even. I really want to thank the tools in my corner for making that power a reality. Big-ups to all the other blogs and blog tools out there. This one is for you!

I have problems logging

Hello! Help solve the problem.
Very often try to enter the forum, but says that the password is not correct.
Regrettably use of remembering. Give like to be?
Thank you!

DeathMatch: Bad, Bad Leroy Blog vs. Mean Mr. Message Board

I feel like I should add that I'm not promoting the idea that blogs are better than message boards. It's apples and oranges and depends on the situation.

Mean Mr. Message Board could totally kick Bad Bad Leroy Blog's ass in another fight on a different night.

DeathMatch: Bad, Bad Leroy Blog vs. Mean Mr. Message Board

As an editor, publisher, blogger, owner of a message board and poster on others' blogs and boards, I've been intrigued by the personalities of the traditional and new media. My first online post was on CompuServe back in '82, I think.

My first thought when I saw a link to this game on Blogspotting was that the blog has a focus and voice, while a board has many focuses and voices. But I've seen blogs that seem to have no focus nor voice, and most forums are exercises in group think.

That is, each board, or forum has a personality. In my experience, most boards are dominated by liberals. Conservatives like me seem to have other things to do or don't like to write and voice their opinions. So, on boards, I'm usually out numbered 10 or 30 to 1. This makes it more fun for me.

Board software forces the sponsor to setup a structure and series of broad topics: Vent here. Pregnancy. First year. Post partum. Toddlers. Books. Health. To the editor. Etc.

Board readers start threads, which live or die by their appeal to the regular members. On most boards, 200 or 300 members out of 10,000 do all of the posting. Everyone else lurks or goes away after registering as a member.

Over several years, you see the same topics, questions and replies as one gang of posters comes and goes and is replaced by the next generation. People get bored and distracted and go away. Usually there are a few diehards who stay around for a long time for various reasons. This is especially true on investment forums such as those at Morningstar.com. I've been on that board for 5 or 6 years, but I've had fallow periods as other interests, including blogging and business, distracted me.

Blogging is self publishing with letters to whoever in the comments section. Successful blogging requires focus, discipline and productivity as well as a nose for news. While bloggers feed off each others' links, the interaction among us is not as quick nor as direct as you'll find on an active message board.

Blogging is a top down activity, and boards are bottom up forums that empower readers to contribute. As an editor, I've always found that my staff generated better story ideas than I could. And I see the same pattern on boards.

In my blogging area, health care policy, politics and economics, there is relatively little linking among bloggers. It's nowhere like what you see on Instapundit.com or Drudge which are the linking champs.

Our blogs are read by our subscribers, prospects, friends and people seriously interested in medicine, health care and, to some extent, the stock market. These readers tend to be bureaucrats who keep their noses clean by keeping their mouths shut and their hands off their keyboards.

So this is a bit discouraging. It's too much like writing a book that disappears into a black hole never to be seen again or a news story or column that may be read by some researcher months or years after it's published.

Over the weekend, I found myself reading magazines, newspapers and a couple of books and not a single blog nor message board, which is unusual for me. It was quite satisfying to read some really good, in depth stuff.

And now, I'm back to blogging and message boarding and not getting my work done. And that's what blogs and message boards are: Great distractions for procrastinators.

DeathMatch: Bad, Bad Leroy Blog vs. Mean Mr. Message Board

Very funny! Thanks for the humorous break to the afternoon :)

DeathMatch: Bad, Bad Leroy Blog vs. Mean Mr. Message Board

This cracked me up.

DeathMatch: Bad, Bad Leroy Blog vs. Mean Mr. Message Board

I'm filing an official protest with the sanctioning body. I believe the fix was in!

DeathMatch: Bad, Bad Leroy Blog vs. Mean Mr. Message Board

Creative. :)

"I was right, Message Board is looking a little confused. Because he relies on a group for direction, he’s losing focus."

I can't be entirely sure how you meant this. Users do decide what topics are discussed (sometimes with help from staff or administration, of course) but, other than that, it really has more to do with how you run your community. My communities don't ever struggle for direction because I set the direction.

DeathMatch: Bad, Bad Leroy Blog vs. Mean Mr. Message Board

I see what you mean Patrick. It's purely a 1:1 comparison. Communities do have direction, but not the direction and focus that is possible via a weblog. For me, it's part of the very nature of the beasts: more authors = less ability to maintain consistent direction and focus.

Of course, I'm generalizing graciously.

DeathMatch: Bad, Bad Leroy Blog vs. Mean Mr. Message Board

Yeah, I can see what you mean. I don't see the two to be terribly comparable, anyway. They can complement each other at times, though.

DeathMatch: Bad, Bad Leroy Blog vs. Mean Mr. Message Board

Er... that should be "I don't see the two as being terribly comparable, anyway." Sorry. ;)

DeathMatch: Bad, Bad Leroy Blog vs. Mean Mr. Message Board

And in this corner...

Good thing we have wiki to referee.

Oh, and boards are not group voice. I should probably stop at that :-)

DeathMatch: Bad, Bad Leroy Blog vs. Mean Mr. Message Board

I demand a rematch! Message boards are like the Borg, the voice of many helps shape a much clearer and consistent message.

They offer a 1:1 conversation that cannot be matched by blogs, where conversation takes place in a much more roundabout fashion.

Also, you don't have to be a KOL for your message to be heard.

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