What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Dear Subscribers, Sorry To Confuse You

Subscribers to the Common Craft Blog may have seen a strange message today about licensing that included the line "Your application will be reviewed."

This is a mistake - you should not have received this message.  We created a new page and for some reason, the introduction on that page got included in the messages that go to subscribers.  We'll make sure it doens't happen again. 

Sorry to confuse you - we'll be back to normal programming this week.