What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Common Craft's Wikipedia Page

Yaay! We have a page on Wikipedia. Now what?

As you may know, Wikipedia pages tend to evolve over time as users contribute new information and we're excited to see the Common Craft page evolve.  But first we're hoping to build on a solid foundation - and we need your help. The information that's there is a good start, but it can be better. 

As the owners, it's not kosher for us to edit the page, so we'll be adding suggestions to the "talk" section over time (a few are there now). If a Wikipedian deems the information verifiable, unbiased, accurate, etc. they should feel free to update the article.  Of course, the hope is that information in the article grows organically. We hope you'll consider lending a hand!

If you don't know what a wiki is, you might check out Wikis in Plain English.