What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Clue Unit Episode 15: Interview with Deb Schultz on Transparency

(iTunes) (MP3) (click here to subscribe)

Episode 15, about 30 minutes.

Today's Topic: Interview with Deb Schultz on Transparency

About Deb:
Dsc_4882_blog Deb Schultz is a consultant and speaker who describes herself as an evangelist and rabble-rouser in the relationship economy. She is the former Marketing Director of Six Apart, makers of blogging platforms Movable Type, Typepad, Vox and Live Journal.

With Jake McKee, Lee LeFever and Christopher Carfi.

Related notes and links:

Transparency = Authenticity

Six Apart offers refund due to poor Typepad performance
Mena jokes about incoming CEO
Apple and Google and Transparency
Jonathan Schwartz's Blog
Transparency may not be for everyone
The value of baby steps
How to start with transparency: ask questions, start a blog
Craig Newmark, Craigslist and valuing customers
Use the word "I" as in "I believe" vs "the company believes"
Huge connection between transparency and community
In today's world, you cannot lie
Walmarting Across America blog debacle
Ask - Why am I creating this company/product and what do I owe my customers?

Bonus link: Transparency Tyranny from Trendwatching.com

Thanks for the great interview Deb!