What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Clue Unit Podcast on Co-Creation

For those of you new to Common Craft (a few folks have subscribed lately) I'd like to introduce a 30 minute weekly podcast that I do with my friends and fellow community nerds Chris Carfi and Jake Mckee. We call ourselves the Clue Unit and we discuss community-related topics, particularly focused on business.

Our last two episodes are now posted on the site. You can grab them here too:

Clue Unit #11: Co-Creation - April 24, 2007

(click here to listen - MP3)

(click here to subscribe to this feed)

Episode 11, about 30 minutes.

Today's show was focused on the topic of co-creation

  • What is co-creation?
  • How and why are organizations using it?
  • What are the factors for success?
  • What are the stages of the co-creation process?

Clue Unit #12: A Grab Bag of Topics - April 30, 2007

(click here to listen - MP3)

(click here to subscribe to this feed)

Episode 12, about 30 minutes.

Today's show was a grab bag of cool stuff

  • RSS in Plain English Video
  • Upcoming Product: Pleo, Caleb Chung and the Kickstart Event
  • Huffington Post Moderation Issues
  • Visible Technologies, PR and Bloggers
  • Spam from the American Marketing Assn.
  • Big in Japan's Egorcast
  • JPG Magazine Giveaway

Also, if you'd like to be in on a random drawing for free subscricptions to JPG Magazine , check this entry.