What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Big Ups to Kris Krug

Just recently I was hanging out with Anthony, a great friend who has helped with the Common Craft designs over the years. He mentioned, quite candidly, that he wasn't a big fan of my buddy icon for this site. Being a designer and friend, I took his advice to heart and started the search for a new one.

As I've found, most photo searches on Flickr eventually lead to Kris Krug. If you don't know Kris, he's the Quasi-Sage at Bryght and one of Vancouver's best fashion photographers. An all-around talented and jovial individual that I've had the pleasure of knowing for years.

As I said, all photo searches seem to lead to Kris and my search for a new icon was no different. I found this photo that he took at Northern Voice and decided to make it work.

It's my guess that Kris' photos are used as buddy icons at greater frequency than any other photographer's on the web - and deservedly so.

It's hard to give proper attribution for a buddy icon, so this is my way of giving him credit for his work - it now appears on 100's of Common Craft blog posts and various social sites across the web. Thanks for everything Kris.