What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Bert Decker on Video and Effective Communication

I've been enjoying Bert Decker's blog Create Your Communications Experience. It sounds a little dry, but I've found that his common sense approach to being a better communicator hits home with me. We all need to be better communicators, right?

He was recently interviewed by Ross Bowring at Public Speaking Sucker and I was interested in his perceptions of how important video will become...

Video will become ubiquitous – and the smart entrepreneur and leader will become adept at knowing how they come across so they can use the medium. It’s more than just YouTube – we will be sending video in our emails, using it embedded in power points, and having instantaneous messages in this most powerful of mediums.

Indeed. This is one of my personal goals for 2007 - learning to be comfortable and confident on video and turn the medium into an asset on CommonCraft.com.