What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Behold - The New Art of Explanation Website - And Trailer

We now have a fully functional home for the book at artofexplanation.com.  Did I mention that it's available for pre-order

You'll find the trailer for the book (01:07) on the front page of the new website.  I've included it here too:

We're really psyched to have these things in place.  Thanks to Jay and Anastasia at Juxtaprose for the hard work on the new site.