What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

The Art of Explanation - Now in Korean

It's true! The Art of Explanation, has now been published in the Korean language.  

Art of Explanation Korean

It was been great working with the Korean publisher and the translator, Kyo, who is our #1 fan in Korea.  I asked Kyo to help me understand the title and he provided this:

Art of Explanation Korean

It is now available in Korean Bookstores and online.

I'm impressed with the layout and design.  As an author, I have no control over these factors, but I was pleasantly surprised.

Art of Explanation Korean

Art of Explanation Korean

So far we have translation deals in these languages, but we have not see the books yet:

  • Korean
  • Chinese (2)
  • Japanese
  • Russian
  • Hungarian
  • Spanish
  • Swedish

Needless to say, it's exciting to see. It'll be interested to see how the cover is transformed (or not) across languages and cultures.