What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

More on IdeaStorm

I was just talking to Boris and he did a little more digging on Dell's IdeaStorm site. As it turns out, the application is provided by Salesforce.com and produced by CrispyIdeas.

Check it out, this is the same type of site, but designed for Salesforce.com.

Dell's Ideastorm is a branded version of 3rd party software, which means that we're likely to see a lot more organizations take notice. According to the feature comparison chart at CrispyIdeas, the enterprise version of their software goes for $495 a month. That seems quite reasonable to me.

What may be even more interesting is how these sites are put into practice. Like I said before, discovering popular customer ideas is the easy part - but finding the balance between customer voice and business objectives can get messy quickly.

Either way, I think this is an innovation in the customer community world.