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Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Go To Northern Voice (Early)


Northern Voice is good, good fun and I'm not sure how many blolgging conferences I can honestly put in that category. I generally have fun at conferences, but there is something about Northern Voice that gives it a homey, we're-all-here-to-talk-about-the-stuff-we-love feel that reads low on the pretension meter.

This year the festivities officially start with Moose Camp on Friday, February 22nd but I'm here to tell you that if you really want your mind completely blown, come early. This, of course, is because yours truly will be the evening entertainment over a big spaghetti dinner at Heritage Hall on Thursday, February 21st. Was there ever a more potential for mind blowing that a $5 (donation only) spaghetti dinner and fun stories from a year of geeked-out world travel? Me thinks not.

Sachi and I both hope that we'll see you at Northern Voice. Register Now, it's only $50 for the whole she-bang.