What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Is it a Tag Cloud? Weighted List? Zeitgeist?

We've seen them on Del.icio.us, Technorati, Flickr, 43 Things, Upcoming.org, Amazon and even personal blogs (scroll), but I'm hearing all sorts of different names. You know what I'm talking about- right? The groupings of words with the size of the text indicating the popularity or frequency of the word.

I heard a new one today from Zeldman, who calls it a "tag cloud", which he says is the new mullet. Funny. I like the "cloud" part, but it's not just tags (See Amazon or 43 Things above). My favorite, right now is a "weighted list", albeit vanilla. Amazon calls their's "concordance" and I've heard zeitgeist too.

So, what do you call this thing? What should it be called?

(This snippet is from Flickr)