What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Happy 20th Birthday to The WELL!

The WELL, one of the genuine articles of the online community world is turning 20 years old today.

Some of the original pioneers of the online community world like Howard Rheingold and Cliff Figallo founded the WELL and it has sense become known as one of the original online or virtual communities. In fact, here’s how Howard describes the coining of the term…

"I remember a face to face discussion about the WELL in which I asserted that -- contrary to the public perception that was widespread at that time that only terminally socially inept geeks would use computers to communicate -- the WELL resembled a community. Kevin challenged me to write that up, and published my article on "Virtual Communities" in 1987. It took me five more years to find a book publisher who didn't tell me that only programmers were interested in the Internet."

Much of what we know and understand about how people interact and socialize online can be traced back to the WELL. We owe The WELL and it’s inhabitants a debt of gratitude for blazing the trail and keeping it up for 20 years. I don't think we would be where we are today without them- and that's no April Fools.

You might also check out this discussion to celebrate the birthday:
The WELL at 20, with Howard Rheingold, Cliff Figallo and friends