What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Tag Fight!

I've been enjoying the smart discussion about folksonomies and tagging at Many-2-Many. Danah and Clay have differing views on the subject:

Danah:

First, don’t forget Lakoff’s Women, Fire and Dangerous Things. Classification schemes are always culturally dependent based on how people organize information. There is nothing universal about the terms that we use, the relationship between those terms and the meanings behind them. Many terms are contested, used differently by different populations for different reasons and otherwise inconsistent.

Clay:

You want cultural dependence? The Library of Congress, in its top level categories for geographic regions, lists “The Balkan Penninsula�? as one main entity, and “Asia�? as another. Contested terms? Try finding queer literature in any library classification scheme. And so on. Folksonomic tagging improves on this by exposing cultural dependence and contestedness, rather than denying its existence, or hiding it by fiat.

Ooooh snap!

I get this feeling that the buzz around tags right now is warranted. I think we could be watching the liftoff of something big. If not, I bet we'll still get to see more tag fights.

Tags: many2many, tags, folksonomies, clayshirky, danahboyd