What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 


I just heard about this new service called MountainStats that is using GPS, snowsports and competition to foster an online community.

Here's how it works...

  • Get a compatible GPS device
  • Turn it on and hit the slopes
  • The GPS tracks where you go and how fast
  • Upload your stats to a web site
  • Compare and share your stats online
  • Create buddy lists
  • Compete with others

It tracks these things:

  • Total Vertical
  • Distance Covered
  • Top/Average Speed
  • Degree of Slope
  • Rate of Descent

I'm not convinced this is going to create a great community, but I could totally see how this could be fun among a group of folks who ski together on a regular basis. Just another way the web is bringing us together...