What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

March of Dimes Online Community - Share Your Story

I’ve been doing some work with the March of Dimes on a new online community web site. The site is based on the community of parents who have children who were born prematurely. I’ll be talking about the community more soon, but I wanted to provide a quick pointer to the site. It’s been public since September and has over 1300 registered users.

March of Dimes - Share Your Story

It’s been really inspiring to see an online community meet such a profound need within an existing community. The March of Dimes had a spot-on vision for this to happen- the community was ready. They have been mightily impressed with word-of-mouth advertising via BZZ Agent too.

Oh, and check it out, they are using weblogs and message boards in the same community. The online community manager has a blog too.