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Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Phoom! Scott Moore is Bloggin'

scott.jpg I first met Scott through this weblog and finally got to meet him face-to-face at the recent online community summit. He is the online community manager at Schwab Learning and what I consider one of the real experts in the field. Every time I talk to Scott he has great new ideas and gives me lots to think about. As if that's not enough, he is also a great guy with real sense of individuality. I've been hoping he would start blogging soon and it looks like the time has come.

Description on Scott's blog:
A collection of work, fun and life things that make my head go >phoom!