What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

CNet RSS Video

Six months to a year ago I felt like RSS was just about to go mainstream. It seemed to be everywhere. While I do think it will become a standard eventually, I still don't hear many non-geeks singing the praises of RSS.

Part of the problem is that it is hard to describe in a way that relates the value. I've tried many times and people don't get it. That's why I was happy to see CNet make a short video (linked on the right) describing how RSS works, how it can save time, and why it's different than web surfing and checking email.