What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Nancy White is a "Blog-Crazed Woman"

I think there is a neat thing happening on Nancy's blog; a transparent transition of a person who is in the middle of an online make-over. She recently posted "A diary of blog-crazed woman", which is here review of her recent foray into the weblog world.

Unlike many new bloggers, Nancy already has an online audience in the form of her venerable "online facilitation" email group. In her case, starting a weblog brings up a number of unique questions about where to put her "stuff".

What goes on the weblog? What gets posted to the email group? How will the email group change as the list owner starts a weblog? Will it change? Will they co-exist? How?

Lucky for us, Nancy is great about reflection and transparency, so we get to see how this plays out. It looks like she's getting a good handle on it...

Guidance for you, gentle readers: If you want content, links, and leads, the blog may be the way to go. If you want questions, discussions and messy wonderful conundrums, the interactive nature of the list seems better suited. In any case, I'm having a bit of trouble juggling both. And where do comments and back channel email stimulated by either tool go in this classification scheme (I think about 40 so far)? Grin.