Gawd, the blog world is abuzz with Amazon's new search tool, A9. Seems like a great tool to me, but what I think is really cool how Amazon chose to release the news.
Amazon chose John Battelle (a weblogger) to break the news:
I saw it last month (caveat: unbeknownst to me until recently, Amazon targeted me as their conduit to break this news - I think they wanted it to move from the blogosphere out, as opposed the WSJ in)...
Companies are starting to get it- the weblog world does matter. The influencers can spread the word faster and more inexpensively than a marketing campaign. So cool to see this from Amazon.