Ethnography, 2 Groups and One Website

Posted by: leelefever on April 3, 2004- 4:00pm

Categories:

Peter Merholz has posted an interesting set of slides from a recent Information Architecture conference where Laura Gray presented her findings from a ethnographic study.

Her research revealed two populations of users using a web site that fits with only one population's needs.

The more I see results like this from ethnography, the more powerful I think it is in building web sites and Intranets that really work.

All Common Craft videos are listed below.
Click a title to watch.

Augmented Reality	Plagiarism	Social Bookmarking
BitTorrent	Podcasting	Social Media
Blogs	Preparing an Emergency Kit	Social Media and the Workplace
Borrowing Money	Preparing an Emergency Plan	Social Networking
CFL Light Bulbs	Project Based Learning	Social Networking (Facebook)
Cloud Computing	Protecting Reputations Online	Stock Markets
Computer Hardware	QR Codes	The Smart Grid
Computer Software	RSS	Twitter
Computer Viruses and Threats	Saving for Retirement	Twitter Search
Copyright and Creative Commons	Saving Money (Compound Interest)	Web Search Strategies
Electing a US President	Search Engine Optimization (SEO)	Wikipedia
Insurance	Secure Passwords	Wikis
Investing Money	Secure Websites	World Wide Web
Online Photo Sharing	Sharepoint	Zombies
Phishing Scams
...and growing!