Blog Survey: Summary of Findings
The results have just been published for a survey conducted by Fernanda Viegas at MIT. I took it back in January and the focus of the survey was weblogs and "Expectations of Privacy and Accountability."
486 bloggers took the survey and the results provide an interesting look at how we, as webloggers, view our responsibilities and liabilities. As the survey points out, it appears that the blog world is in flux, with some trends emerging. An interesting insight:
Reasons for revealing the names of companies on blog postings:
- providing a service to other people; that is, informing potential consumers about products
- if the products are good, the company deserves the creditReasons for not revealing the name of a company:
- if the company is the blogger’s current employer
- if the company is a former employer
- if the blogger is interviewing with the company