Andrew Ekland Tells It Like It Is
By leelefever on August 4, 2003 - 2:05pm.
Andrew Ekland, the CEO of Ciceron, a Web marketing firm, is posting monthly blog entries. The last two really struck me because he's really passionate about something I too believe:
Most corporate web sites are dull and weblogs can bring them new life.
From the Ciceron Weblog:
My point is really quite simple: web sites garnished with blasé corporate speak are just plain impersonal...and boring...and, on occasion, nearly insulting in their blandness. They're not engaging. They don't speak to me. They don't appear to care about me. I'm a needy guy. Give me some love.
...If you want leads, new customers and engaged visitors, then let's fess up. You need a voice. A reality. Real people doing real business.
Ask yourself, can we do it? Can we have a voice that is engaging and authentic? Can we bust free of "corporate speak" just for one area of our web site or one newsletter? Can we dare to have a voice?
In his entry from June, he provides three examples of how businesses can use blogs.
Man, he gets it. I think that eventually, weblogs, in some form or another, will become a standard part of many corporate web sites. It will take time and it may never be a majority- but I think we'll be seeing a lot more companies take the plunge soon.
Andrew Ekland Tells It Like It Is
Lee,
First, I want to congratulate you on a great blog! I've never been impressed nor have I given blogs much attention before. However, I saw your post on one of the Yahoo COP lists and have been stopping by on yours on occassion recently. Great job! I find your writing informative and (perhaps more importantly) interesting to read.
Your idea here about blogs on corporate sites is certainly an interesting one. It would seem that this is something of an area of expertise for you. Would you care to ellaborate a little more about what this might look like? For instance, how might a large company (such as GE, let's say) incorporate and make use of a blog on their corporate site?
Thanks,
Rich
Andrew Ekland Tells It Like It Is
Thanks for the invitation Rich- you've prompted me to create a new entry. Here's the link to it: http://www.commoncraft.com/archives/000272.html
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