So you made millions in the Internet boom and you recently acquired two organizations doing great things with online communication. You wanted to make a formal announcement at the right time, but the story got scooped before you could stop it.
What do you do?
You start your own blog, like Andy Bourland did, so that you can tell your side of the story.
Cheers to Andy Bourland for being one of the first to invest in an organization using Weblogs and for stepping into the fray himself. It will be interesting to watch how he uses his blog as his new company evolves.