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We can help you become an explanation specialist.

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Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

How Andy Bourland Fights the Power

So you made millions in the Internet boom and you recently acquired two organizations doing great things with online communication. You wanted to make a formal announcement at the right time, but the story got scooped before you could stop it.

What do you do?

You start your own blog, like Andy Bourland did, so that you can tell your side of the story.

Cheers to Andy Bourland for being one of the first to invest in an organization using Weblogs and for stepping into the fray himself. It will be interesting to watch how he uses his blog as his new company evolves.