What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

All Common Craft Videos, Now with Captions (For Members)

Just a few hours after we published our first production, I learned a valuable lesson about videos.  Someone posted a comment that said something like "This video is great, too bad a deaf person can't benefit from it." Not being experienced with video at the time, it had never occurred to us that most videos are not accessible to the hearing impaired and others.  

Since that time, we've learned about accessibility and that many organizations now require that videos be provided with captions.  For this reason, we recently had our complete library of videos captioned in English using the "open caption" format. 

Here's a sample:

Versions of videos with captions are only available to Common Craft members, who can embed and download them just like any other Common Craft video.  Learn about membership.