What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

Social Networking (Facebook)

Explained by Common Craft

Video Info & Transcript

Video Transcript

The truth is, we’ve always had social networks. Charles knew Oliver and Oliver knew both a good blacksmith and a successful woman who might be perfect for Charles.

But in the past, these network connections were hard to use because Oliver’s network was hidden from view. Charles couldn’t see who Oliver knew. These days, the Internet has changed this by making these connections visible on websites – and that makes all kinds of things possible.

Meet Maria.  She’s been been hearing a lot about websites like Facebook, LinkedIn and Google Plus, but never thought they would be valuable to her.

Recently she was invited to a social networking site by her friend Joan and logged in without knowing what to expect. She got started by sharing some basic information and a photo, and adjusting privacy settings.

She saw that Joan was now her friend on the site, but she wondered – now what?

 Within a day or so, updates from Joan started to appear on her page. She saw photos, links, and notices about Joan’s activities on the site and enjoyed following along.

Then Maria noticed that Joan’s name was a link, so she clicked it and arrived at Joan’s page. Joan was connected to hundreds of people, organizations and groups and had interesting updates on her page.

She was also using the website to play games, organize events and have conversations with friends. Joan’s network was visible!

Suddenly it became clear. She could have a network like Joan’s – she just needed to connect to more people she knows - Joan’s page was the perfect place to start.

So, she found people she knew, clicked their names and added them as her friends on the site. Then she searched for her favorite band and restaurant and clicked a button to get their updates too. Within a few days, her page was full of interesting updates that were useful to her.

And email addresses didn’t matter - she could always contact her friends using the website.

Soon Maria started to post her own updates.  Her friends liked her posts and left comments.

Instead of being hidden, Social Networking made events, people and media visible and on her page every day.

For Maria and millions of others, it provides online places for her to connect to and build relationships with whom and what matters.

What it teaches

This video teaches the basic ideas behind social networking with sites like Facebook. It tells the story of a woman who discovered how social networking revealed a world that was formerly hidden from view. It teaches:

    •    The ideas and features of social networking websites
    •    Basic privacy settings
    •    The role of status updates
    •    How to build a network
    •    How comments and likes enable communication


Features of Common Craft Membership

We wrote the book on explanation.

Learn More


Who uses Common Craft?

Businesses and schools, large and small, in over 50 countries enlighten and motivate with Common Craft explanations.

Explainer Network Image

Common Craft Custom Videos

We can help you get a custom video that explains your product or service. 

Contact Us


Question Graphic

Still have questions?

Go to FAQAsk Common Craft

Get new video alerts by email!