What We Do:
We can help you become an explanation specialist.
Common Craft Membership
Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:
Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.
We Wrote the Book on Explanation
Need a Video for Your Product?
Common Craft videos can help you be more efficient and effective.
Networks get things done. Whether it's sending a letter or lighting your home. Networks make it happen.
To get from Chicago to Santa Fe, we need to see the network of roads that will get us there. We see that Chicago is connected to St Louis, which is connected to Dallas, which is connected to Santa Fe.
Of course, people networks can help us with finding jobs, meeting new friends, and finding partners. You know how it works. Bob is your friend, he knows Sally, and Sally's friend Joe has a job for you. This is a network of people - a social network. Yaaay!
The problem with social networks in the real world is that most of the connections between people are hidden. Your network may have huge potential, but it's only as valuable as the people and connections that you can see. Boooo!
This problem is being solved by a type of web site called a social networking site. These websites help you see connections that are hidden in the real world.
Here's how it works. You sign up for a free account and fill out your profile. Then, you look for people you know.
When you find someone, you click a button that says, "Add as Friend". Once you do this, you and that person have a connection on the website that others can see. They are a member of your network, and you are a member of theirs.
What's really cool, is that you can see who your friends know, and who your friends' friends know. You're no longer a stranger, so you can contact them more easily.
This solves a real world problem because your network has hidden opportunities. Social networking sites make these connections between people visible.
Like a map for a highway, they can show you the people network that can help you get to your next destination, whether it's a job, a new partner, or a great place to live. Your network is suddenly more useful.
What it teaches
This video introduces the basic ideas behind Social Networking. It focuses on the role of social networking in solving real-world problems, including:
- The role of people networks in business and personal life
- The hidden nature of real-world people networks
- How social networking sites reveal hidden connections
- The basic features of social networking websites
The Explainer Network
Our network of custom video producers can create short, animated videos that make your product or service easier to understand.