What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Video: Computer Networks

The chances are, you use computer networks every day. Whether you connect to a network at your workplace, or use the Internet at home, computer networks help information get to you efficiently.  

But have you wondered how they work or what’s really happening when you visit a web page? This video makes it easy:

Computer Networks Common Craft
What it Teaches:
This video focuses on the basics of computer networks, and how data and information are shared. It teaches:
  • The basic idea of a network, online and off
  • Why computer networks matter in organizations
  • How to think about “nodes” and “connections”
  • How protocols let networks communicate
  • Why the Internet is a “network of networks”
Are you a teacher or trainer? This video is part of the Common Craft video library and is designed for teaching technology quickly and with a smile. Common Craft members can download and/or embed the video for use on public or private websites.