All posts for “New Common Craft”

New Common Craft

The Story of Building the New Common Craft

Posted by: leelefever on December 12, 2011- 10:24am

Topic: New Common Craft

Categories: design, development, history, story, website


A few months ago, we released a completely new and different Common Craft. This is the story of the big ideas that drove the change and getting the website designed and built. App or Not?   In 2010, we wanted a Common Craft app that would put our video library in your pocket, any time you need it.  We had a version built, but something didn’t feel right.  We dropped it.  Soon after, I talked to a few people I respect in the mobile world, like Brian Fling at Pinch/Zoom and Brian Leroux at Nitobi... Continue Reading

Making Common Craft a Global Resource

Posted by: leelefever on September 15, 2011- 1:43pm

Topic: New Common Craft

Categories: international, languages, translations


A while back we realized something interesting about Common Craft videos: they travel well.  We can replace my voice with the voice of a Spanish or Japanese speaker and the videos work.  This set us on a path to take over the world. Let me explain.   Educators and trainers in over 40 countries have licensed our videos since 2007 and we receive email regularly asking to translate the videos for their non-English speaking audience.  If we could give these good folks a dependable resource for... Continue Reading

The New Common Craft is Now Live!

Posted by: leelefever on August 9, 2011- 1:54pm

Topic: New Common Craft

Categories: business, ourwork, strategy, website


It's true!  We just launched our new website and business. Here’s a quick review: Common Craft is now a video subscription service. You or your organization can become a Common Craft member and have your own online library of all current and future Common Craft videos for use in classrooms and on the web. Membership features include: Instant access - your own growing library of Common Craft videos Sharing tools - easily embed, display or download any video Worry-free membership - no extra fees... Continue Reading